Powering the Future: LPE Solar Bank Campaign

LPE Solar Bank introduced a new solar-and-battery package designed to power homes while connecting customers into a network that supports the electricity grid during peak demand. Bringing a genuinely new product category to market meant building understanding from scratch.

I developed a series of animations, designing the visuals and scripts so they could be cut down into short, high-impact ads suited to online platforms, then extended the same system across digital advertising, billboards, animated GIFs and print placements - all carrying a consistent, cohesive brand message positioning Solar Bank as a forward-thinking energy solution.

The integrated approach let the Solar Bank story reach audiences across multiple channels in a way that was engaging and scalable, rather than a single hero asset stretched thin.