Closing the Loop: REDcycle Awareness Campaign

A soft-plastics recycling awareness campaign built around a simple, satisfying idea: showing how a snack packet becomes a new product. The challenge was creative flexibility - the same core story had to work across multiple, visually distinct brands within PepsiCo's portfolio.

I developed a suite of five animations, each customised in colour, packet design and branding for Smith's Chips, Doritos, Red Rock Deli, Sunbites and Twisties - keeping the recycling message consistent while letting each brand's identity come through. Some brands also selected their own voice-over artists to match their individual tone.

Five distinct, on-brand versions came out of a single production process, letting each snack brand carry the same message in its own voice. A selection of the brand versions: