Print & Marketing · Product

Simplifying Print Online: My Online Orders Explainer

Client: Snap Printing Australia
Services: Animation direction & character animation with lip-sync
Art direction, in collaboration with Snap Printing's in-house designer
Production in Adobe Character Animator and After Effects
Production: Outshine Media

Snap Printing launched My Online Orders, a new digital platform for streamlining ordering and content management. The job was to introduce a fairly technical platform to potential customers in a way that felt approachable rather than corporate.

Working from illustrations supplied by Snap Printing's in-house designer, I directed and animated a lively, character-driven narrative - including character animation with lip-sync in Adobe Character Animator - that demonstrated how the platform works and what it offers customers.

The result gave Snap Printing an accessible overview of a new platform, making its features relatable to the people who'd actually be using it.